Tuesday, July 19, 2011

I hear radio commercials, and I hate them

In case you are not aware, there has been some political brouhaha here in Wisconsin the last six months or so.  The rest of this post will be written with the assumption that yes, you are aware.

State Senator Alberta Darling is one of the Republicans facing a recall election.  And her district is somewhere around here.  I know these things because of the ads that have been playing on the radio in the morning during my drive to work.

Most of them have been in favor of Darling's Democrat challenger, Sandy Pasch.  When I say 'most of them', I actually mean the same one, over and over.  Here's a youtube of the television version.

800 mil in school cuts to transform your children into losers.  200 mil in tax breaks for people who are richer than you.  Dig?  Yes, it's dishonest and sleazy and cynical, but that's politics.

Just this morning, for the first time, I heard a "pro-Darling" commercial.  I can't find a sample on the Web, so if anyone knows where I can find one, please share.  It will enhance the awesomeness of this post.  The ad accused Pasch (a member of the state legislature, by the way) of voting for massive spending hikes and giving viagra to teachers on the gubbermint's dime, among other things.  And it was the worst political ad ever.

The anti-Darling ad was designed to appeal to the ignorant, the marginally interested, those who don't want to pay attention to politics or who just don't have the time.  The pro-Darling ad was similar in that respect, but was hitting themes and issues that are already years old (Governor Doyle is prominently displayed).  That is not going to have the same effect on the politically lethargic target audience, and it certainly isn't going to counteract the ads being run by Pasch supporters.

It would have been far more effective for Darling to address the same issues as her detractors: how the new collective-bargaining rules are benefitting schools and students, how failing to raise taxes isn't the same as a tax cut, how the budget is helping companies to grow and create jobs.

Does anybody in Darling's office read this blog, by chance?

No comments:

Post a Comment